Interpersonal communication knows different interpretations about what the exact meaning of the word combination is. A practical introduction by marianne dainton and elaine zelley 2004, paperback at the best online prices at ebay. Integrating theory, research, and practice provides persuasion skills students seek integrated with persuasion theories instructors want to teach the two approaches that have often been at odds with one another persuasion. Theories of persuasion deal with elements of both cognitive and affect. Applying communication theory for professional life sage india. First, persuasion involves a goal and the intent to achieve that goal on the part of the message sender. Explaining theories of intrapersonal communication. From wellcrafted public relations campaigns designed to.
Zelley date 2005 publisher sage publications pub place thousand oaks, calif isbn10 0761929142. Narrative fidelity is the extent to which a story fits into the prior understanding of the observer. Persuasion is a process of guiding people towards an idea, attitude of action. Whereas other communication theory texts have a more academic focus on theory or research methods, applying communication theory for professional life is specifically designed to introduce communication theory in a tangible way. View homework help cchu9045 tutorial 5 reading 201415 from cchu 9045 at the university of hong kong. Concise, practical, and readerfriendly, this book offers. The bullet theory or bullet theory it is the first conception to emerge, with. Okeefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. However, formatting rules can vary widely between applications and fields of interest or study. Festinger took osgoods theory and concluded that the receiver s view of the source is just one more kind of cognition. Thus, in this theory, consistency or inconsistency is a matter between cognitions ideas in our heads that include ideas about sources, issues, values, motives. Concurrently, with the rise of mass media and the pervasiveness.
From wellcrafted public relations campaigns designed to foster positive attitudes about a company to telling a story to con vince a customer that a salesperson is honest. The list is designed to be particularly helpful for marketers, entrepreneurs and leaders. The use of force is then a precedent to the failure of less direct means of persuasion. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Marianne dainton page start 103 page end 1 is part of book title applying communication theory for professional life. A practical introduction is the first communication theory textbook to provide practical material for careeroriented students. Unlike many theory books, this one does not intimidate undergrad students. Carefully selected, webbased video resources feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroombased explorations of key topics. Incorrect book the list contains an incorrect book please specify the title of the book. This fully updated third edition of applying communication theory for professional life helps students understand communication theory and its importance to their careers in communication and business. The inclusion and analysis of realworld case studies illustrate the application of theory in a variety of professional settings. Carefully selected, webbased video resources feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom.
Before moving on to how persuasion as a technique applies to a varied array of fields dainton, 2005, what becomes mandatory is to glance upon the historicity of persuasion as a technique. Applying communication theory for professional 3ed text book. The psychological theories of influence and persuasion. Everyday low prices and free delivery on eligible orders. Pdf explaining theories of persuasion mayra martinez. Second, communication is the means to achieve that goal. Chapter 5 explaining theories of persuasion griffith. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. How to use 10 psychological theories to persuade people.
Cognitive rational theories involves channeling thoughts a. The dynamics of persuasion provides a comprehensive and uptodate introduction to persuasive communication and attitude change. According to miller 1978, ipc occurs between 2 individuals when they are close in proximity, able to provide immediate feedback an utilize multiple senses. Best persuasion books books that help anyone selling anything do it more effectively. Buy applying communication theory for professional life. These study tools reinforce your understanding of key terms and concepts that have been outlined in the chapters. Persuasion basically means trying to influence the way someone thinks or behaves. A practical introduction by dainton, marianne, zelley, elaine d. There is the usage of force in persuasion, which does not have any scientific theories, except for its use to make demands. This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Throughout its history, humankind has been motivated to war, terrorism, ethnic cleansing, genocide, racist hysteria, religious intolerance and extremism, mass suicide and many other forms of irrational and pathological behaviour. View assessment explaining theories of persuasion supplement. Marianne dainton is associate professor in the department.
Practical and readerfriendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion. Practical and readerfriendly, the book offers succinct coverage of the major theories that have. This book is a general theory text and may be misleading that the theories are specific to management or professional life. Cognitive dissonance theory explains persuasion as a postreactive response to inconsistencies in beliefs and actions. I was bored by the heroine anne elliot, and wasnt surprised to discover that even jane austen had said she is too good for me. Applying communication theory for professional life sage. A practical introduction, second edition is the first communication theory textbook to provide practical material for careeroriented students. Featuring eleven new case studies, updated examples, and the latest research, this second edition of applying communication theory for professional life introduces communication theory in a way that helps students understand its importance to careers in communication and business. Although portrayed as theories of persuasion, each of these viewpoints can be applied to a wide variety of communi cation contexts. This fully updated third edition of applying communication theory for. She teaches communication theory, interpersonal communication, group communication, and organizational communication.
Elaine d zelley applying communication theory for professional life. Nov 22, 2002 persuasion at first reading was the worst of all. Here are academic theories about how we persuade other people. Understanding how people are persuaded is very important to the discussion of public speaking. Best persuasion books 51 books share book recommendations. Nov 22, 2004 a synthesis chapter identifies common themes that emerge when looking at the similarities and differences among the theories and clarifies these themes within the framework of communication competence. Persuasion methods are also sometimes referred to as persuasion tactics or persuasion strategies. Towards an understanding of the persuasive profile of teenaged greek efl learners. I like how i can adapt this book to my teaching style and the needs of my students. Marianne dainton ma, phd, the ohio state university. Marianne dainton marianne dainton ma, phd, the ohio state university. Practical and readerfriendly, the book offers succinct coverage of the major theories that have clear applicability to communication and.
The two routes to persuasion persuasion depends on receiver motivation to thinkcare, that is, personal relevance of the issue and ability to think about the persuasive topic. Chapter 3 explaining theories of interpersonal communication. In the book, cialdini outlines six principles of persuasion, most of which. A practical introduction by marianne dainton, elaine d. Thankfully, a number of researchers have created theories that help explain why people are persuaded. This fully updated third edition of applying communication theory for professional life helps readers understand communication theory and its importance to careers in communication and business. Summary applying communication theory for professional life. Explaining theories of persuasion s ince the mid1930s when dale carnegie first published his bestselling book how to win friends and influence people, the notion of how to persuade others has been both a popular and profitable subject. I would use this book as a general communication short guide to theory as the chapters are not long and do not provide in depth information but rather a general guide to the theorys parameters and assumptions.
Individuals prefer to maintain consistency between beliefs and behaviors. Applying communication theory for professional life, by marianne dainton and elaine d. Persuasive communication pattern of public service. Persuasion is a large factor in attitude change and follows several criteria of information processing mcguire, 1969. Doc towards an understanding of the persuasive profile of. This is one of the most researched persuasion theories. Chapter 5 explaining theories of persuasion griffith university.
Applying communication theory for professional life. Dale carnegei first published his book in the 1930s how to win friends and. Although portrayed as theories of persuasion, each of these. Applying communication theory for professional life is recommended as the core text for upperlevel undergraduate or graduate communication. Furthermore, cognitive dissonance theory dainton, 2004 sees that. Practical and readerfriendly, the book offers succinct coverage of the major theories that have clear applicability to.
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